Templates For agencies and working solo
Website redesign template.
A site rebuild takes six to ten weeks and tends to stall in the same places: a sitemap nobody signed off, copy that arrives late and redirects remembered on launch day. This board walks the job through discovery, wireframes, design and build, with dated tasks for each stage, and keeps the sitemap, the content checklist and the launch checklist next to them.
Free on Workel's free plan. For agencies, studios and freelancers rebuilding a client's website.
The board. 5 columns, 17 tasks to start with.
Due dates count from the day you add the template, so the first week's work is already on your calendar.
Kickoff call: goals, audience and what success looks like
In 2 daysHigh priority
Get logins for the domain, hosting and analytics
In 4 daysMedium priority
Audit the current site: pages, traffic and what's broken
In 5 daysHigh priority
Draft the sitemap and agree it with the client
In 8 daysHigh priority
List the content to keep, rewrite or cut
In 10 daysMedium priority
Wireframe the homepage and two key inner pages
In 2 weeksHigh priority
Client review of the wireframes
In 3 weeksMedium priority
Design the homepage
In 3 weeksHigh priority
Design the inner page templates
In 4 weeksMedium priority
Client review of the designs
In 4 weeksMedium priority
Build the page templates and navigation
In 5 weeksHigh priority
Enter the final copy and images
In 6 weeksMedium priority
Map old URLs to new pages and set up redirects
In 6 weeksHigh priority
Add SEO titles, descriptions and alt text
In 7 weeksMedium priority
Test on phones, tablets and the main browsers
In 7 weeksHigh priority
Launch day: point the domain and check the live site
In 7 weeksUrgent priority
Post-launch check: traffic, forms and broken links
In 8 weeksMedium priority
- Nothing here yet
What else is inside. Docs and a chat, next to the board.
Doc
Sitemap
Every page on the new site, what it's for and who writes it. Agree it with the client before the wireframes start: a page added later moves the launch date.
| Page | Purpose | Content owner | Status |
|---|---|---|---|
| Home | Say what the business does and point to the next step | Not started | |
| About | Who they are and why to trust them | Not started | |
| Services | An overview that links to each service | Not started | |
| Service page (one each) | What it is, who it's for and how to buy | Not started | |
| Work | Past projects as proof | Not started | |
| Contact | A form, an email address and where to find them | Not started | |
| Privacy policy | What the site collects and why | Not started |
Old pages to redirect
Every page on the current site that won't carry over, and the new page it should point to. The redirects task works from this list.
| Old URL | New page |
|---|---|
Doc
Content checklist
One list per page. A page is ready to build when every box is ticked. Agree a date for final copy with the client: late copy is the most common reason a launch slips.
Home
- Copy written and approved
- Images chosen and sized
- Alt text for every image
- SEO title and description
About
- Copy written and approved
- Team photos
- Alt text for every image
- SEO title and description
Services
- Copy for each service approved
- Images chosen and sized
- Alt text for every image
- SEO title and description for each page
Work
- Projects picked, with the client's permission
- Images for each project
- Alt text for every image
- SEO title and description
Contact
- Address, email and phone checked
- Form fields agreed
- SEO title and description
Doc
Launch checklist
Before launch
- Every old URL redirects to its new page
- Analytics installed and recording visits
- Every form tested and sending to the right inbox
- Pages load quickly on a phone
- Favicon, share image and 404 page in place
- Backup of the old site saved
On launch day
- DNS pointed at the new host
- HTTPS working on every page
- Search engines allowed to index the site
- Sitemap submitted to Google Search Console
- Launch announced to the client's customers
A week after
- Traffic compared with the old site
- Broken links and 404s fixed
- Logins and a short editing guide handed to the client
Project chat
Website redesign
Day-to-day questions about the rebuild, in one thread instead of email. Everyone you add to the project is in it.